Esprit

The accompanying music for this commercial for fashion label Esprit is an amalgamation of three separate tracks that abruptly skip from one to the other, to mimic the diner jukebox that visually links the different segments of the commercial together. Moving from eighties synthwave to old-school hip hop, the commercial spans multiple genres to create a nostalgic, vintage, and distinctly LA vibe. 

Director: Jonas Bak